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Does Alt Text Help On Instagram

What is alt text?

Alt text, also known as alternative text or alt tags, are text descriptions that are added to an image to describe what is in the image. Alt text is used to provide context for visually impaired individuals who use assistive technology such as screen reader software to browse the internet. By including alt text, visually impaired individuals are able to understand what is in the image and the context of the image.

Does alt text help on Instagram?

Yes, adding alt text to Instagram posts can be beneficial for a few reasons. First, it makes your content more accessible to all users, including those who are visually impaired. This can help increase the reach of your content and provide a better user experience for a wider audience. Second, alt text can also improve the discoverability of your content. Instagram’s algorithm can use alt text to better understand the content of your posts, and this can help your content appear in relevant searches.

To add alt text to your Instagram posts, you can do so when you upload a new post. After selecting an image, you will see an option to add alt text under the advanced settings section. You can also add or edit alt text to existing posts by clicking on the post and selecting “edit”.

In conclusion, adding alt text to your Instagram posts can be a simple but effective way to improve the accessibility of your content and potentially increase the reach of your posts. It’s a good practice to start incorporating into your social media strategy, especially if you want to be more inclusive and reach a wider audience.

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