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Does Google Analytics Collect Ip Addresses

What Does Google Analytics Prohibit Collecting

Google Analytics collects IP addresses as a part of standard functioning. An IP address, or Internet Protocol address, is a unique identifier for a device, such as a computer or a phone, that is connected to the internet. Google Analytics uses this information to determine the geographic location of the user and provide insights into the number of visitors to a website, visitor behavior on the site, and other metrics. However, Google Analytics anonymizes IP addresses by removing the last octet from the IP address, making it impossible to identify the individual user.

In addition to IP addresses, Google Analytics collects a wide range of information about website visitors including the source of traffic, the type of device used, the location of the visitor, and the pages visited. This information is used to provide insights into user behavior on the site and to help website owners optimize their site for better performance. While Google Analytics does collect a significant amount of data, it prohibits the collection of personally identifiable information (PII) such as names, email addresses, and credit card numbers.

It is important to note that website owners using Google Analytics are responsible for ensuring that they comply with all relevant data protection laws and regulations. This includes obtaining consent from visitors to their website to collect data using Google Analytics and properly configuring their Google Analytics account to ensure that they are not collecting any prohibited data. In addition, website owners should ensure that they are using secure connections to transmit data to Google Analytics and are taking appropriate measures to protect any data stored on their website.



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