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Does Google Analytics Use Cookies

Does Google Analytics Use Third Party Cookies

Yes, Google Analytics uses cookies to track user behavior on websites. Cookies are small text files stored on a user’s device that provide information about their interactions with a website. These cookies are used by Google Analytics to collect data on website visitors, such as their behavior and preferences, in order to better understand their needs and improve the website experience.

With the recent release of Google Analytics 4, Google has made changes to their cookie usage. While previous versions of Google Analytics used first-party cookies, GA4 now utilizes a new cookie called gtag.js that uses a combination of first-party and third-party cookies. This new cookie also allows for cross-domain tracking, meaning it can track users across multiple domains, even if those domains are not owned by the same website.

While Google Analytics does use cookies, it is important to note that they do not use third-party cookies. Third-party cookies are those that are set by a website other than the one the user is currently visiting, and are often used for tracking and advertising purposes. In 2022, Google plans to phase out support for third-party cookies in their Chrome browser. This decision is part of a larger movement towards increased privacy and security for internet users.

In conclusion, Google Analytics does use cookies to track user behavior on websites. With the release of Google Analytics 4, they have made changes to their cookie usage that now includes a combination of first-party and third-party cookies. However, it is important to note that Google does not use third-party cookies, which are often used for tracking and advertising purposes.

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