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Google Analytics 4 What Is It


Google Analytics 4 is the newest version of Google Analytics that aims to provide a more customer-centric perspective to website analytics. It was launched in October 2020 and offers a more comprehensive and integrated tracking approach than its predecessor. The new version offers several new features such as machine learning capabilities, cross-device tracking, and event-driven data collection.

What is Google Analytics 4?

Google Analytics 4 is the latest iteration of Google’s web analytics platform. Unlike the previous version, Universal Analytics, which focused on tracking website visitors’ behavior and interactions on a website, GA4 also tracks customer interactions with your business across different channels and devices. This means it is well-positioned to provide businesses with a more detailed view of their customer’s journey and how they engage with their business.

Some of the most notable features of GA4 include a brand new user interface that is more user-friendly and intuitive, improved data tracking, and the ability to integrate with other Google products like Google Ads, Google Tag Manager, and Search Console. GA4 also utilizes machine learning models to provide businesses with valuable insights such as predictive analytics and automated insights.


In conclusion, GA4 is a powerful and versatile web analytics platform that offers businesses a deeper understanding of their customers’ behavior and interactions with their business. Its advanced features and capabilities make it a must-have tool for businesses looking to optimize their online presence and drive customer engagement. While it may take some time to get used to the new interface and features, the benefits of using GA4 far outweigh the drawbacks. So, if you’re a business owner looking to improve your online presence and customer engagement, it’s definitely worth considering switching to GA4.


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