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How Does Domain Authority Work

How does Domain Authority Work?

Domain Authority (DA) is a metric developed by Moz that predicts how well your website will rank on search engine result pages (SERPs). DA is calculated using a range of factors such as the number of domains linking to your site, the quality of those links, and the overall authority of those linking domains. The higher your DA, the more likely it is that your website will rank higher on SERPs.

Moz’s algorithm uses a scale of 1-100 to measure DA. A brand new website with no links will have a DA of 1, while a well-established website with lots of high-quality links will have a DA of 100. The key factor in improving DA is the number and quality of links pointing to your website from other domains. However, it’s important to remember that DA is just one of many factors that search engines consider when ranking websites.

It’s also worth noting that DA is a comparative metric, meaning that it should be used to compare your website’s authority to that of your competitors. For example, if your competition has a DA of 50, and your website has a DA of 30, you may need to improve your link building strategy to catch up. However, if your competition has a DA of 90, and your website has a DA of 70, you may be doing well in terms of authority. In short, Domain Authority is a helpful metric that can inform your SEO strategy, but it’s important to remember that it’s just one of many factors that will impact your website’s ranking on search engine result pages.

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