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How Does Google Analytics Define New Users

How Does Google Analytics Define A Session

Google Analytics is an essential tool for any website owner who wants to track their website’s visitors’ behavior. Google Analytics helps to track various user metrics such as the number of users, sessions, page views, bounce rates, and more. Google Analytics defines a new user as one that has not previously visited your website. This means that users who have visited your website previously will not be counted as new users, even if they visit again during the reporting period.

To understand how Google Analytics defines new users, it’s important to understand how it tracks individual users. Google Analytics uses cookies to track users’ behavior on your website. When a user first visits your website, a cookie is placed on their device, and this cookie is used to identify the user on subsequent visits. If the same user visits your website again, Google Analytics will recognize the cookie and attribute their actions to the same user.

Google Analytics defines a session as a single visit to your website by a user. A session can include multiple page views and interactions, but it is considered a single session as long as the user remains active on your website. If the user becomes inactive or closes their web browser, the session ends. Google Analytics tracks the number of sessions on your website, as well as the average session duration and the bounce rate.

In conclusion, Google Analytics is a powerful tool that tracks various user metrics, including the number of new users and sessions on your website. Google Analytics defines a new user as someone who has not previously visited your website and uses cookies to track individual users’ behavior. It defines a session as a single visit to your website by a user, which can include multiple page views and interactions. Understanding how Google Analytics tracks users and sessions is essential for website owners who want to improve their website’s performance and user experience.

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