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How Far Back Does Google Analytics Go

Introduction

Google Analytics is a powerful tool used by website owners to monitor and analyze website traffic. It provides in-depth insights on visitor behavior, traffic sources, and website performance. However, website owners often wonder how far back does Google Analytics go in terms of data retention. This is an important question as it helps website owners determine their strategy for tracking website traffic. In this article, we will explore this question in detail.

How Far Back Does Google Analytics Go?

The answer to this question depends on the type of Google Analytics account that you have. For standard Google Analytics accounts, Google stores data for 26 months. This means you can view data for the past 26 months from the current date. After the 26-month period, the data is automatically deleted from Google Analytics.

However, if you have a Google Analytics 360 account, the data retention period is longer. Google stores data for 14 months and provides you the option to increase data retention up to 400 days. This means you can view website traffic data for up to 400 days from the current date. After this period, the data is automatically deleted from Google Analytics.

Conclusion

In conclusion, the data retention period for Google Analytics depends on the type of account that you have. For standard accounts, data is stored for 26 months, while Google Analytics 360 accounts offer a longer retention period of up to 400 days. It is important to note that after the retention period, the data is automatically deleted and cannot be retrieved. Therefore, it is advisable to export and save your website traffic data periodically. This will help you keep track of your website’s performance and make data-driven decisions for your business.

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