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How Long Does Google Analytics Store Data

Google Analytics Where Is Data Stored

Google Analytics is a powerful web analytics tool that helps website owners understand and analyze their audience and how they interact with their website. One of the frequently asked questions by users is how long does Google Analytics store data? Google Analytics stores data for 26 months, after which it gets automatically deleted. This is the default setting, but it can be changed to a shorter or longer period.

It is important to note that Google Analytics stores data based on the date of the visit, not the date of the data collection. For example, if a user visits a website on January 1, 2021, the data collected will be stored until March 1, 2023, which is 26 months from the date of the visit. After that, the data will be permanently deleted, and there will be no way to recover it.

Another question that users ask is where does Google Analytics store data? Google Analytics data is stored on Google servers, which are distributed across different locations globally. The data is stored securely, and Google has robust security measures in place to protect the data from unauthorized access or theft. In addition, Google is committed to protecting the privacy of users, and it complies with data protection laws such as GDPR and CCPA.

In conclusion, Google Analytics stores data for 26 months, after which it is automatically deleted. The data is stored on Google servers, which are distributed across the world, and it is protected by robust security measures. Users can change the default data retention period to a shorter or longer period, depending on their needs. It is important to ensure that users have permission to collect and store user data, and they comply with data protection laws in their respective jurisdictions.

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