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How To Add Ecommerce Tracking To Google Analytics

How To Set Up Ecommerce Tracking In Google Analytics

Tracking ecommerce sales is crucial for any online business that wants to monitor revenue, conversion rates, and average order value. Google Analytics provides a convenient way to track ecommerce data by enabling the ecommerce tracking feature. In this article, we will show you how to add ecommerce tracking to Google Analytics, step-by-step.

Firstly, you need to have a Google Analytics account set up, with the tracking code already installed on your website. Once that is done, you can enable ecommerce tracking by going to the Admin section of your Google Analytics account, selecting the appropriate property and view for your website, and then selecting “Ecommerce Settings”. From there, you should see an option to “Enable Ecommerce” and “Enable Enhanced Ecommerce Reporting”. Select both of these options, if you want to track detailed shopping behavior information on your website.

Next, you need to set up your ecommerce tracking code on your website. This involves adding a few lines of code to the relevant pages of your website, such as the checkout success or order confirmation page. There are several ecommerce platforms and plugins that offer built-in support for Google Analytics ecommerce tracking, so you may be able to use those instead of manually adding the code yourself.

Finally, you need to test your ecommerce tracking to make sure it is working correctly. You can do this by placing a test order on your website, and then checking in your Google Analytics account to confirm that the order data has been recorded. You should be able to see information such as the total revenue, number of transactions, conversion rate, and average order value.

Overall, adding ecommerce tracking to Google Analytics is a relatively simple process, but it requires some technical knowledge and attention to detail. By enabling ecommerce tracking and setting it up correctly, you will be able to gain valuable insights into your online sales performance, which can help you optimize your website and increase revenue.


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