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How To Add Google Analytics To Gtm

How to Add Google Analytics to GTM

Google Analytics is a powerful tool that allows website owners to gather data and insights about their website visitors. With Google Tag Manager (GTM), adding Google Analytics to your website is easy and can be done in just a few simple steps. In this guide, we will walk you through the process of adding Google Analytics to GTM.

Step 1: Create a Google Analytics Account
The first step in adding Google Analytics to GTM is to create a Google Analytics account. You can do this by visiting the Google Analytics website and following the prompts to sign up. Once you have signed up, you will be provided with a tracking code that needs to be added to your website.

Step 2: Create a GTM Container
The second step is to create a GTM container. A GTM container is a code snippet that needs to be added to your website. You can do this by going to the GTM website and following the prompts to create a new container.

Step 3: Add the Google Analytics Tracking Code to GTM
Once you have created a GTM container, the next step is to add the Google Analytics tracking code to GTM. To do this, you will need to create a new tag in GTM and select Google Analytics as the tag type. You will then need to enter your Google Analytics tracking ID into the appropriate field. Once you have done this, save the tag and publish the changes to your GTM container.

Step 4: Test Your Setup
The final step is to test your setup to make sure that everything is working correctly. You can do this by visiting your website and using the Google Analytics Real-Time report to confirm that data is being collected. If everything is working correctly, you should be able to see data being collected in real-time in the report.

In conclusion, adding Google Analytics to GTM is a straightforward process that can be completed in just a few simple steps. By following the steps outlined in this guide, you will be able to set up Google Analytics tracking on your website and start gathering data and insights about your visitors.

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