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How To Add Google Analytics To Php Website

Where To Add Google Analytics Code In Php

Google Analytics is an invaluable tool for webmasters looking to analyze their website’s traffic, user behavior and conversion rates. Integrating Google Analytics into a PHP website can help you get more insights about your website’s performance, understand user behavior, and make informed decisions on how to improve your site. In this article, we’ll outline how to add Google Analytics to a PHP website and where to add the tracking code.

Firstly, you need to sign up for Google Analytics and create a new property. Once you have created a new property, you will be given a tracking code that you need to add to your website. To add the tracking code to your PHP website, open your website files in a text editor and locate the HTML head section of your website. Most websites have a header.php or index.php file, in which you need to add the tracking code. You can easily add the tracking code to the head section of your website by copying and pasting it from your Google Analytics account.

Alternatively, you can use Google Tag Manager, which is a free tool that allows you to manage and deploy tags and tracking codes on your website. Google Tag Manager provides you with a simple way to implement tracking codes for Google Analytics and other third-party tools without editing your website’s code. To use Google Tag Manager, you need to sign up for an account and create a new container. Once you have created a container, you’ll be given a code that you need to add to your website’s header section. After adding the code, you can easily add the Google Analytics tracking tag to your website and start collecting data.

In conclusion, adding Google Analytics to a PHP website is a relatively easy process that can be done by adding the tracking code to the header section of your website or by using Google Tag Manager. Once you have added the tracking code, Google Analytics will start collecting data and providing you with insights about your website’s performance. By regularly monitoring your website’s traffic and user behavior, and analyzing the data provided by Google Analytics, you can make informed decisions on how to improve your website and increase its conversion rates.

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