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How To Add Google Analytics To Shopify

Does Shopify Support Google Analytics 4

Google Analytics is an essential tool for any online business or store, as it helps track and analyze valuable data such as traffic, page views, and user behavior. Adding Google Analytics to your Shopify store is a straightforward process that can help you understand your customers’ behavior and improve your store’s performance.

To add Google Analytics to Shopify, you first need to create a Google Analytics account. Once you have an account, go to your Shopify admin dashboard, select “Online Store” and then “Preferences.” Scroll down until you see the “Google Analytics” section, where you can enter your new account’s tracking ID.

To connect Google Analytics with Shopify, you need to enable ecommerce tracking in your Google Analytics account. This will allow you to track your Shopify store’s sales and revenue, including the specific products that customers purchase. To enable ecommerce tracking, go to your Google Analytics account, click on “Admin,” and then select “Ecommerce Settings.” From there, turn on the “Enable Ecommerce” and “Enhanced Ecommerce” settings.

Finally, it is worth noting that Shopify does support Google Analytics 4, the latest version of this valuable tool. With GA4, you can track not only your store’s performance but also your customers’ behavior across different platforms and devices. To set up GA4, follow the same steps as for traditional Google Analytics, but make sure to select “Google Analytics 4” as your tracking method.

In conclusion, adding Google Analytics to your Shopify store is a process that can help you gain valuable insights into your customers’ behavior and improve your store’s performance. By creating a Google Analytics account, enabling ecommerce tracking, and selecting GA4 if desired, you can maximize your store’s potential and drive more sales.

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