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How To Add Google Analytics To Woocommerce

How To Connect Woocommerce To Google Analytics

Adding Google Analytics to your WooCommerce website can provide you with valuable insights into your website traffic, visitors’ behavior, and conversion rates. Google Analytics is a free web analytics tool that allows you to track and analyze the performance of your website. In this article, we will explain how to connect WooCommerce to Google Analytics.

Firstly, you need to have a Google Analytics account and a tracking ID. If you don’t have one, create a new account on Google Analytics and generate your tracking code. Then, follow these steps:

1. Install the Google Analytics plugin for WooCommerce. You can find it in the WordPress plugin repository. After the installation, go to WooCommerce -> Settings -> Integration -> Google Analytics.

2. Enter your Google Analytics Tracking ID in the field provided. You can find your tracking ID in your Google Analytics account under the Admin tab.

3. Configure the settings according to your preferences like enabling or disabling enhanced ecommerce, enabling or disabling user tracking, etc.

4. Save the changes and you’re done! Google Analytics will now start tracking your WooCommerce website’s data.

By default, the Google Analytics plugin for WooCommerce will track the following metrics: Product Views, Add to Cart, Checkout Started, Checkout Completed, Product Removed from Cart, and Purchase. You can also set up additional tracking features such as tracking user behavior, tracking conversions, and tracking goals.

In conclusion, connecting your WooCommerce website to Google Analytics can provide you with valuable insights into your website’s performance, user behavior, and conversion rates. By following the steps outlined above, you can quickly and easily connect your WooCommerce website to Google Analytics and start tracking your website’s metrics.

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