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How To Add Instagram To Google Analytics

How To Link Instagram To Google Analytics

If you’re looking to track your Instagram marketing strategy, you’ll be pleased to know that it’s possible to add Instagram to Google Analytics. Tracking your Instagram activities in Google Analytics can help you monitor how well your Instagram strategy is performing and make data-driven decisions to improve your reach and engagement. So, how can you add Instagram to Google Analytics? There are a few steps you’ll need to follow.

First, you need to connect your Instagram account to your Facebook page. This is because Facebook owns Instagram, and you need to have a linked Facebook page to connect to the Instagram account. Once you’ve linked the two accounts, you’ll need to set up an Instagram account on Facebook’s Business Manager. To do this, go to the “Business Settings” section in Facebook, and select “Instagram Accounts” from the “Accounts” tab. Select “Add” to add a new Instagram account, and follow the prompts to complete the setup.

Next, you need to connect your Instagram account to Google Analytics. To do this, you can use a third-party service like Hootsuite or Iconosquare, which will help you link your Instagram account to Google Analytics. Alternatively, you can use the free Google Analytics Campaign URL Builder to create custom URLs for your Instagram posts, which will help you track Instagram traffic in Google Analytics. Make sure to use UTM parameters to track specific campaigns and understand which posts are driving traffic to your website.

In conclusion, adding Instagram to Google Analytics can be a valuable tool for tracking your social media marketing efforts and understanding how your Instagram strategy is driving website traffic. By following the steps outlined above, you can link your Instagram account to Google Analytics and track the success of your campaigns. Remember to use UTM parameters to track campaign-specific traffic, and regularly review your data to optimize your Instagram marketing strategy.



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