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How To Add Pinterest To Google Analytics

How to Add Pinterest to Google Analytics

Pinterest is a popular social media platform used by marketers and businesses to promote their brands and products. With Google Analytics, you can track the performance of your Pinterest account and analyze the traffic it generates. In this guide, we will look at how to add Pinterest to Google Analytics.

Step 1: Create a Pinterest Business Account

To get started, you need to have a Pinterest Business Account. If you don’t have one, you can create one by going to the Pinterest Business homepage and following the instructions. Once you have your business account, you need to verify your website, which will allow you to access analytics data.

Step 2: Link Your Pinterest Account to Google Analytics

To link your Pinterest account to Google Analytics, you need to go to the Google Analytics website and sign in to your account. Click on the “Admin” tab and select “Tracking Info” from the menu. Then click on “Tracking Code” and copy the code that appears. Next, go to your Pinterest Business Account and click on the “Edit Settings” button. Under “Claim,” click on “Claim Website” and enter your website URL. Paste the Google Analytics tracking code into the box provided and click “Finish.” Your Pinterest account is now linked to Google Analytics.

Step 3: Analyze Your Pinterest Traffic

Once you have linked your Pinterest account to Google Analytics, you can start analyzing your traffic. In Google Analytics, go to the “Acquisition” tab and select “Social.” Under “Network Referrals,” you will see a list of social media platforms that are driving traffic to your website. Click on “Pinterest” to see the traffic generated by your Pinterest account. You can also view other metrics such as bounce rate, time on site, and conversion rate.

In conclusion, adding Pinterest to Google Analytics is a simple process that requires you to have a Pinterest Business Account and a Google Analytics account. By linking your Pinterest account to Google Analytics, you will be able to track the performance of your Pinterest account and analyze the traffic it generates. This will help you make informed decisions about your social media marketing strategy and improve your overall online presence.

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