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How To Add Utm Codes To Google Analytics

How To Create Utm Codes In Google Analytics

If you’re a marketer or a website owner, tracking your website’s traffic sources is crucial to understand where your visitors are coming from and how they interact with your website. This information is especially important when you want to measure the effectiveness of your marketing campaigns. UTM (Urchin Tracking Module) codes are the best way to track the traffic sources of your website. In this article, we’ll guide you through how to add UTM codes to Google Analytics.

How to create UTM codes in Google Analytics
1. Identify the URL you want to track: First, identify the URL you want to track such as your website, blog post, or landing page.

2. Go to the Google Analytics URL Builder: Once you identify the URL, go to the Google Analytics URL Builder. This tool helps you create UTM codes without any hassle.

3. Fill in the required fields: In the URL Builder, you’ll need to fill in the required fields such as website URL, campaign source, campaign medium, and campaign name. Make sure to use clear and concise naming conventions for each field, so they are easy to understand and track later.

4. Generate the UTM code: After filling in the required fields, click on the “Generate URL” button. The URL builder will create a trackable UTM code for you.

How to add UTM codes to Google Analytics
Once you have your UTM code, it’s time to add it to Google Analytics. Here are the steps to follow:

1. Sign in to Google Analytics: Before you start, make sure you are signed in to Google Analytics.

2. Go to the Acquisition tab: Once you are logged in, click on the “Acquisition” tab in the left-hand sidebar.

3. Click on “Campaigns” and then “All Campaigns”: Next, click on “Campaigns” and then “All Campaigns”.

4. Click on “Add New Campaign”: Now, click on the “Add New Campaign” button to add your UTM code.

5. Fill in the required fields: In the “Add New Campaign” window, fill in the required fields such as campaign name, source, medium, and other relevant details.

6. Save your campaign: After filling in the fields, click on the “Save” button to save your campaign.

Once you’ve saved your campaign, Google Analytics will start tracking the traffic from your UTM code. You can then use the data to understand how your campaigns are performing and optimize your marketing strategies accordingly.

In conclusion, creating and adding UTM codes to Google Analytics is a quick and easy way to track the traffic sources of your website. By using UTM codes, you can get valuable insights into where your visitors are coming from, and how they’re interacting with your website. By following the simple steps outlined in this article, you can create and add UTM codes to your Google Analytics account with ease.

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