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How To Alt Text Instagram

How to Add Alt Text to Instagram Posts

As a visually-driven social media platform, Instagram has become a popular hub for sharing and discovering images and videos. However, not everyone is able to fully experience and appreciate these visuals. Users with visual impairments rely on alternative text, or alt text, to describe the content of images they cannot see. Adding alt text to your Instagram posts can help make your content more accessible and inclusive to a wider audience.

Step-by-Step Guide to Adding Alt Text on Instagram


1. Open the Instagram app on your mobile device and select the image or video you want to post.
2. On the final screen before posting, select “Advanced Settings” located at the bottom of the screen.
3. Scroll down and select “Write Alt Text” under the “Accessibility” section.
4. Write a brief, descriptive sentence that accurately summarizes the content of the image or video. Keep in mind that alt text is limited to 100 characters, so be concise and specific.
5. Select “Save” to add the alt text to your post.

Best Practices for Writing Alt Text


When writing alt text, it’s important to keep in mind the purpose of the text. Alt text should provide enough information about the image or video to enable users with visual impairments to understand its content and context. Here are some best practices for writing alt text on Instagram:

– Be specific and descriptive: Use specific language to describe the image, rather than general terms like “picture” or “photo”. Include relevant details, such as colors, shapes, and textures.
– Keep it concise: Alt text is limited to 100 characters, so make sure the text is brief but informative.
– Avoid subjective language: Alt text should be objective and avoid subjective opinions or interpretations.
– Don’t include hashtags or mentions: Alt text should only describe the content of the image, not promote a specific brand or person.
– Use punctuation and capitalization: Alt text should be written in sentence case and include proper punctuation to make it easier to read and understand.

By adding alt text to your Instagram posts, you can make your content more accessible and inclusive to a wider audience. Whether you’re a business looking to improve your social media presence or an individual who wants to create more inclusive content, alt text is a simple and effective way to make a difference.

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