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How To Block Bot Traffic In Google Analytics

How To Exclude Bot Traffic From Google Analytics

Bots are computer programs that automate repetitive tasks on the internet. While some bots are harmless, others can negatively impact your website’s performance and skew your analytics data. It is essential to block bot traffic in Google Analytics to get accurate insights into your website’s performance. In this article, we will discuss how to check and exclude bot traffic from Google Analytics.

First, you need to find out if your website is receiving bot traffic. To do this, go to your Google Analytics account and navigate to the Audience section. Click on Technology and then Browser & OS. Here, you will see a list of browsers and operating systems that have accessed your website. Look for suspicious entries, such as “Darwin,” “Linux,” or “Windows NT,” which are commonly used by spam bots.

Once you have identified bot traffic, you can exclude it from your Google Analytics reports. To do this, go to the Admin section and click on View Settings. Scroll down to the Bot Filtering option and check the box that says “Exclude all hits from known bots and spiders.” This will exclude bot traffic from all future reports.

Keep in mind that Google Analytics’ bot filtering is not perfect, and you may still see some bot traffic in your reports. You can manually exclude bot traffic by creating a filter that excludes traffic from specific IP addresses or user agents. To do this, go to the Admin section and click on Filters. Then, click on Add Filter and select Custom. Choose the exclude option and select either IP Address or User Agent. Enter the relevant information, and your filter will exclude bot traffic from your reports.

In conclusion, it is crucial to block bot traffic in Google Analytics to get accurate insights into your website’s performance. You can check for bot traffic in the Audience section and exclude it from your reports using the Bot Filtering option or by creating custom filters. Remember to regularly monitor your analytics data to ensure that your website is performing as expected.

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