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How To Change From Google Analytics 4 To Universal Analytics

How To Convert Google Analytics 4 To Universal

If you are looking to switch from Google Analytics 4 to Universal Analytics, there are a few steps you need to follow in order to make the transition smooth. It’s important to note that Universal Analytics is currently the older version of Google Analytics, but still widely used by many websites. The process to convert from Google Analytics 4 to Universal Analytics can be done in a few ways.

To change from Google Analytics 4 to Universal Analytics, the first step is to set up a Universal Analytics account if you haven’t already. You can do this by going to the Google Analytics website and selecting the “Sign Up” option. Once you have signed up, you will be given a tracking code that will need to be added to your website. This code is unique to your Universal Analytics account and will allow your website to be tracked by the platform.

The next step is to remove the Google Analytics 4 tracking code from your website. This may seem like a daunting task, but it’s important to note that the process is not irreversible. If you decide you want to switch back to Google Analytics 4 in the future, you can do so easily. Once you have removed the Google Analytics 4 tracking code from your website, you can add the Universal Analytics tracking code. This code will be unique to your Universal Analytics account and will allow your website to be tracked by the older platform.

It’s important to note that there may be differences in data collection and reporting between Google Analytics 4 and Universal Analytics. This means that your website’s data may not be a direct comparison between the two platforms. However, this is a temporary issue that will be resolved as you start to accumulate data in your new Universal Analytics account. By following these steps and making the necessary adjustments, you can change from Google Analytics 4 to Universal Analytics and continue to track your website’s performance without interruption.

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