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How To Check Abandoned Cart In Google Analytics

How To Track Add To Cart In Google Analytics

As an intermediate user of Google Analytics, one of the important metrics to track is the cart abandonment rate of your online store. Fortunately, Google Analytics provides an easy way to track and analyze shopping cart behavior. In this article, we will guide you through the steps of how to check abandoned cart in Google Analytics.

Firstly, you need to make sure that your e-commerce tracking is enabled in Google Analytics. Once it is set up, you can track the add to cart behavior of your website visitors. To find cart abandonment in Google Analytics, go to Conversions > E-commerce > Shopping Behavior. This report provides a comprehensive overview of the shopping behavior of your visitors, including cart abandonment rate and the number of sessions that added products to the cart but didn’t complete a purchase.

In addition to the Shopping Behavior report, you can also set up custom alerts to get notified when your cart abandonment rate reaches a certain threshold. You can do this by creating an alert in Google Analytics that triggers when the cart abandonment rate goes above a specific percentage. This way, you can quickly and easily identify any issues that might cause visitors to abandon their carts and take corrective actions.

In conclusion, tracking the cart abandonment rate is crucial for any e-commerce website. By following the steps outlined above, you can easily find cart abandonment in Google Analytics and take necessary actions to improve your conversion rate. Remember to enable e-commerce tracking, use the Shopping Behavior report, and set up custom alerts to stay on top of your cart abandonment rate.

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