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How To Connect Google Adwords To Google Analytics

Why Does Cpc In Google Analytics Not Match Adwords

Google AdWords is an advertising platform that can help advertisers reach their target audience by displaying ads to potential customers searching for products or services that are relevant to their search queries. Google Analytics, on the other hand, is a web analytics service that provides data on website traffic and user behavior. By connecting Google AdWords to Google Analytics, advertisers can get a more comprehensive view of their marketing efforts and optimize their campaigns for better results.

To connect Google AdWords to Google Analytics, follow these steps:

1. Sign in to your Google Analytics account and click on the “Admin” button at the bottom of the left-hand menu.
2. Under the “Property” column, click on “AdWords Linking” and then “New Link Group.”
3. Choose the AdWords account you want to link to Analytics and set your preferences. Click “Continue.”
4. Choose the Analytics views you want to link to your AdWords account and click “Link Accounts.”

Once you have successfully linked your AdWords account to Google Analytics, you should be able to see data on AdWords traffic in your Analytics reports. This includes data on AdWords campaigns, keywords, ad groups, and more. If you have not connected your AdWords account to Analytics, AdWords traffic will still show up in your Analytics reports, but it will be labeled as “referral” traffic.

One issue that you may encounter when comparing AdWords data in Analytics and AdWords is that the cost per click (CPC) may not match. This is because AdWords reports on the actual cost per click, while Analytics reports on the average CPC. The average CPC takes into account any clicks that do not result in a cost (such as clicks on phone numbers or directions), which can skew the numbers. It is important to keep this in mind when analyzing your data and making decisions about your AdWords campaigns.



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