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How To Create Alt Text For Images

How to Create Alt Text for Images: A Step-by-Step Guide

Alt text, also known as alternative text or alt attributes, is a brief description of an image that appears when the image fails to load or when a user hovers over the image. Alt text is not only important for accessibility reasons, but also for improving search engine optimization (SEO). In this guide, we’ll walk you through the steps of how to create alt text for images.

Step 1: Identify the Image’s Purpose and Content

Before you create alt text for an image, it’s important to understand the image’s purpose and content. Ask yourself: What is this image trying to convey? How does it relate to the surrounding text? What keywords or phrases does it include? Once you have a clear understanding of the image, you can create more effective alt text.

Step 2: Keep it Short and Descriptive

Alt text should be brief, typically no more than 125 characters. This allows screen readers to convey the image’s meaning without overwhelming the user with too much information. Alt text should also be descriptive, using specific language to describe the image’s content. Avoid using generic phrases like “image of” or “picture of,” and instead focus on describing what is actually in the image.

Step 3: Use Keywords Strategically

In addition to describing the image’s content, alt text can also be used to improve SEO. Including relevant keywords in the alt text helps search engines understand the content of the image and can improve its visibility in search results. However, it’s important to avoid keyword stuffing or using irrelevant keywords, as this can actually hurt your SEO. Instead, focus on using keywords that accurately describe the image’s content.

In conclusion, creating alt text for images is an essential aspect of web accessibility and SEO. By following the simple steps outlined in this guide, you can ensure that your website’s images are accessible to all users and improve their visibility in search results. Remember to keep it short, descriptive, and strategic with your use of keywords.

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