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How To Enable Search Console Data In Google Analytics

How Accurate Is Google Search Console Queries Data

If you’re looking to understand how your website is performing on Google search and how users interact with it, combining the data from Google Analytics and Google Search Console is the way to go. Enabling search console data in Google Analytics is a simple process that can be done in a few steps.

Firstly, the website you want to track has to be connected to both Google Analytics and Google Search Console. Once both accounts are linked, go to the admin panel in Google Analytics and click on “Property Settings”. In the “Search Console” section, click on “Adjust Search Console” and select the website you want to track. Finally, click on “Save”.

Once you’ve enabled the search console data in Google Analytics, you’ll be able to see the queries that your site is ranking for, the pages that appear in search results, and the click-through rate on a specific query. It’s important to note that the amount of search data that Google Search Console stores is limited to the past 16 months, so you won’t be able to track data from before that period.

Moreover, while Google Search Console data is a great source of information, it’s important to acknowledge that the search queries data is not always 100% accurate. This is due to several reasons, such as the inclusion of impressions from personal searches or duplicate content. However, it’s still a valuable tool to help you understand how users are finding and interacting with your website in the search results.

In conclusion, enabling search console data in Google Analytics is a simple yet powerful way to understand how your website is performing in search results. Connecting the two accounts will give you access to valuable SEO insights, such as the pages that are ranking and the clicks they receive. However, keep in mind that the data provided by Google Search Console is not always 100% accurate but remains a helpful tool for gaining insights into your SEO strategy.

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