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How To Exclude Bots From Google Analytics

How To Filter Out Bots In Google Analytics

Google Analytics is a powerful tool to measure website traffic and user behavior. However, it can also count traffic from bots, which can skew your data and make it difficult to understand your website’s performance. Bots are automated programs that visit websites for various purposes, such as indexing content, scraping data, or spamming. To ensure that your Google Analytics reports are accurate and useful, it’s essential to exclude bots from your data.

To exclude bots from Google Analytics, you need to create a filter that will exclude traffic from known bots and spiders. You can either use a predefined filter that Google provides or create custom filters based on your needs. To access the filter settings, go to your Google Analytics account, select the Admin tab, and click on the View Settings of the property you want to filter. Scroll down to the Bot Filtering section and check the checkbox that says “Exclude all hits from known bots and spiders.”

If you want to filter out specific bots or spiders that are not included in the default list, you can create custom filters. To do this, you need to create a regular expression that matches the user agent strings of the bots you want to exclude. User agent strings are data that browsers send to servers to identify themselves, and they often contain information about the device, operating system, and browser. You can find lists of user agent strings for bot and spider crawlers online, or you can check your website’s access logs to see which bots are visiting your site.

To filter out bots in Google Analytics, go back to the View Settings page and click on the Add Filter button. Choose the Custom filter type, select the Exclude option, and select the User Agent field. Then, enter the regular expression that matches the user agent strings of the bots you want to exclude. You can test your regular expression using a tool such as RegExr to ensure that it matches only the desired strings. Finally, save your filter and wait for it to take effect. It may take up to 24 hours for the filter to start working, so be patient.

In conclusion, excluding bots from Google Analytics is essential for accurate and meaningful data analysis. By using the built-in bot filtering option or creating custom filters, you can ensure that your reports reflect only human traffic and provide insights that help you improve your website’s performance. Keep in mind that bots can change their user agent strings or use sophisticated techniques to evade filters, so it’s a good practice to review your data regularly and adjust your filters as needed.



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