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How To Find Scroll Depth In Google Analytics

How to Find Scroll Depth in Google Analytics

Tracking user behavior and understanding how users interact with your website is crucial to optimizing your website and improving user experience. One important metric to track is scroll depth, which measures how far down on a page a user scrolls. Google Analytics provides an easy way to track scroll depth using its event tracking feature. Here’s how to find scroll depth in Google Analytics:

1. Install the Google Analytics tracking code on your website if you haven’t already done so. You can find instructions on how to do this on the Google Analytics help center.

2. Install a scroll depth tracking code on your website. There are several free scroll depth tracking scripts available online that you can use. One popular script is the Scroll Depth plugin for Google Analytics.

3. Once you have installed the scroll depth tracking code on your website, you need to set up an event in Google Analytics to track scroll depth. To do this, go to your Google Analytics account and navigate to the “Admin” section. Under “View,” click on “Goals” and then click on “New Goal.”

4. In the “New Goal” menu, select “Custom” and then click “Continue.” Name your goal (e.g. “Scroll Depth”) and select “Event” as the type of goal.

5. In the “Event conditions” section, set the “Category” to “Scroll Depth” and the “Action” to “Percentage.” You can choose the percentage intervals you want to track (e.g. 25%, 50%, 75%, 100%).

6. Save your goal and start tracking scroll depth on your website!

Tracking scroll depth can provide valuable insights into how users engage with your content and help you identify areas where users may lose interest or disengage. By tracking scroll depth in Google Analytics, you can optimize your website to improve user experience and ultimately drive more conversions.

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