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How To Give Read Only Access To Google Analytics

How To Read Behaviour Flow In Google Analytics

Google Analytics is a powerful tool for providing in-depth information on how users are interacting with your website. However, it is essential to limit access to sensitive information to specific individuals within your organization. The read-only access feature in Google Analytics allows you to give users restricted access to your account, allowing them to view reports without being able to make any changes to your configuration or data.

To give read-only access to Google Analytics, you need to first sign in to your Google Analytics account. Once you’re in, select the account and property you want to set up read-only access for. Next, click on the ‘Admin’ tab, followed by ‘User Management.’ Here, you’ll see a list of all the users who have access to your account. To add a new user, click on the ‘+ User’ button and enter their email address. Under ‘Permissions,’ select ‘Read & Analyze’ to give them read-only access.

Once you have given someone read-only access to your Google Analytics account, they can view a wide range of reports, including the Behavior Flow report. This report provides insights into how users navigate through your website, and it displays the most common paths that users take before exiting your website. To view the Behavior Flow report, simply click on the ‘Behavior’ tab, followed by ‘Behavior Flow.’ The report will display a visualization of how users move from one page to the next on your website.

In conclusion, giving read-only access to Google Analytics is a powerful feature that lets you provide limited access to sensitive information. Once you’ve given someone read-only access, they’ll be able to view the Behavior Flow report, which is a useful tool for understanding how users interact with your website. By following the simple steps outlined above, you can give users access to your Google Analytics account while maintaining control over your data.


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