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How To Link Google Adwords To Google Analytics

How To Link Google Analytics To Adwords

As a marketer, you might be using multiple tools to analyze your website’s performance, such as Google AdWords and Google Analytics. However, you may want to link these tools to get a better understanding of your marketing campaigns, and how they are impacting your website’s performance. In this article, we will guide you through the process of how to link Google AdWords to Google Analytics and how to link Google Analytics to AdWords.

One of the essential steps of linking AdWords to Analytics is by signing in to your AdWords account, and then clicking on the “Tools” button, followed by selecting “Linked accounts” under the “Setup” column. Once you’re there, select “Google Analytics” and click on “Continue”. After that, choose the Google Analytics account you would like to link with AdWords and click on “Link Accounts”. Simple, right?

However, in some cases, you may face some issues while linking AdWords to Analytics. In that case, you may need to check whether you have administrative access to the Google Analytics account. If not, ask the person who has the administrative access to link the accounts for you. Additionally, the Google Analytics account and AdWords account emails must be the same to link accounts.

By linking Google Analytics to AdWords, you can also get insights on which ads and keywords are driving engagement and conversions on your website. To link your Google Analytics account to AdWords, sign in to your AdWords account, and click on the “Tools” button. Then, under the “Measurement” section, select “Linked accounts”. Choose “Google Analytics” and click on “Continue”. After that, select the Google Analytics account you want to link, and click on “Link Accounts.”

In conclusion, linking AdWords and Analytics can provide you with valuable insights into your marketing campaigns, and how they impact your website’s performance. By following the simple steps mentioned above, you can successfully link these two platforms. If you encounter any issues, you can reach out to the Google support team for assistance.


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