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How To Link Google My Business To Google Analytics

How Can A Business Use Google Analytics For Website

Google My Business is a tool that helps businesses manage their online presence across Google, including in search and maps. Google Analytics, on the other hand, is a tool that helps businesses understand their website traffic and user behavior. Linking your Google My Business account to Google Analytics can provide valuable insights about how people interact with your business online. In this article, we’ll explore how to link Google My Business to Google Analytics and how businesses can use this integration to improve their online performance.

To link Google My Business to Google Analytics, you will need to have administrator access to both accounts. First, log in to your Google Analytics account and navigate to the “Admin” section. Under “Property”, select “Google My Business Linking” and click on “+New Link Group”. From there, select the Google My Business account you want to link to your Analytics and click “Continue”. Google will verify that you have permission to access both accounts before completing the linking process. Once linked, you will be able to see Google My Business data such as views, clicks, and actions in your Analytics reports.

Google Analytics can still provide valuable insights even when a website is busy. It is important to note that Google Analytics is designed to handle high traffic and can track data on large-scale websites. However, it is recommended to optimize your Analytics account to avoid processing delays or sampling. This can be achieved by setting up filters to exclude unwanted traffic, using caching and compression techniques to speed up website loading time, and setting up automated reports to monitor website performance. By doing so, businesses can use Google Analytics to understand their website performance even during busy periods.

There are many ways a business can use Google Analytics to improve their website performance. For example, businesses can use Analytics data to identify high-performing pages and optimize them for conversions or to determine what channels are driving the most traffic and allocate marketing resources accordingly. Analytics can also be used to track user behavior and identify areas where users may be dropping off or encountering issues, allowing businesses to make informed changes to improve user experience. By linking Google My Business to Google Analytics, businesses can gain a deeper understanding of their online presence and use this information to improve their overall performance.

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