Press ESC to close

Or check our Popular Categories...
Howdy! How can we help you?
Categories
< All Topics
Print

How To Make Google Analytics Gdpr Compliant

How Does Gdpr Affect Google Analytics

With the implementation of the General Data Protection Regulation (GDPR) in May 2018, companies and website owners who collect personal data of EU residents must comply with the regulation. Google Analytics is one of the most widely used tools for tracking website traffic and user behavior, and it is important to ensure that it is GDPR compliant to avoid any potential legal implications. So, how can you make sure that Google Analytics is compliant with GDPR?

Firstly, it is important to note that Google Analytics has made a number of changes to its platform to ensure compliance with GDPR. For example, Google Analytics now allows users to delete their data from Analytics, and has implemented features such as data retention controls and user identification. However, it is also important for website owners to take steps to ensure their use of Google Analytics is GDPR compliant. One way to do this is to obtain consent from website visitors before collecting any personal data. This can be done through the use of cookie banners or pop-ups, where visitors can opt-in to the collection of their data.

Another important step is to ensure that any personal data collected through Google Analytics is processed in compliance with GDPR. This includes ensuring that the data is accurate, up-to-date, and not kept for longer than necessary. Additionally, website owners should ensure that any third-party services used in conjunction with Google Analytics, such as advertising or marketing tools, are also GDPR compliant.

In summary, while Google Analytics has made changes to ensure compliance with GDPR, it is still important for website owners to take steps to ensure their use of the platform is compliant. This includes obtaining consent, processing data in compliance with GDPR, and ensuring that any third-party services used in conjunction with Google Analytics are also compliant. By taking these steps, website owners can use Google Analytics to effectively track website traffic and behavior while also protecting the privacy rights of their visitors.

Tags:

Comments

Leave a Reply

Table of Contents