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How To Move To Google Analytics 4

Google Analytics 4 is the latest version of the analytics tool by Google, and it comes with several improvements and new features that make it a better option compared to the previous versions. Moving to Google Analytics 4 is quite simple, and this guide will take you through the process of transitioning from Universal Analytics to Google Analytics 4.

Step 1: Create a Google Analytics 4 property


To begin, you will need to create a Google Analytics 4 property. This property will act as the destination for the data you will be sending from your website or application. You can create a new property by selecting “Create Property” from the admin menu, then choosing the “Google Analytics 4” option.

Step 2: Set up data streams


Once you have created a new property, you will need to set up data streams to collect data from your website or application. A data stream is a connection between your property and the source of data, such as a website or mobile app. You can set up data streams by selecting the “Data Streams” option from the admin menu, then choosing “Web” or “Apps” depending on your data source.

Step 3: Update your website tracking code


After setting up your data streams, you need to update your website’s tracking code to send data to your new Google Analytics 4 property. To do this, you can use the “Global Site Tag” code snippet provided by Google Analytics 4. You can find this snippet by selecting “Tagging” from the admin menu, then choosing “Web” or “Apps” depending on your data source.

In conclusion, moving to Google Analytics 4 is a simple process that involves creating a new property, setting up data streams, and updating your website’s tracking code. This new version of Google Analytics brings several improvements and new features that make it a great choice for businesses and website owners looking to improve their data collection and analysis capabilities. With this guide, you can easily transition from Universal Analytics to Google Analytics 4 and take advantage of the new tools offered by this powerful analytics platform.

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