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How To See Mobile Vs Desktop In Google Analytics

Google Analytics is a powerful tool that can help you track traffic to your website, understand your audience, and make data-driven decisions. One of the key pieces of information you can gather from Google Analytics is the type of device your visitors are using to access your site. This can be particularly useful if you’re trying to optimize your site for different platforms or if you need to understand how your content is performing on mobile versus desktop devices. In this article, we’ll show you how to see mobile vs desktop in Google Analytics.

Step 1: Navigate to the Audience Overview Report

To see the breakdown of your website traffic by device, you’ll need to start by navigating to the Audience Overview report in Google Analytics. To do this, log in to your Google Analytics account and select the website you want to analyze. From the left-hand menu, click on “Audience” and then “Overview”. This will bring up an overview of your website’s traffic, including metrics like sessions, users, bounce rate, and more.

Step 2: Analyze Mobile vs Desktop Traffic

Once you’re on the Audience Overview report, you can start to analyze your website’s mobile vs desktop traffic. By default, Google Analytics will show you a breakdown of sessions by device category. This will provide you with a high-level view of the percentage of users who visited your site on a desktop, mobile, or tablet device. If you want to see more detailed information, you can click on the “Device Category” tab to see a breakdown of sessions, users, bounce rate, and other metrics by device type.

In addition to the Device Category report, you can also use the Mobile Overview report to see how your website is performing on mobile devices. This report provides detailed information about mobile visitors, including their screen resolution, operating system, service provider, and more.

In conclusion, by following the steps outlined above, you can easily see mobile vs desktop in Google Analytics. This information can be incredibly valuable in helping you optimize your website for different platforms and understand your audience’s behavior. Remember to regularly analyze your traffic by device type to ensure that you’re providing the best possible user experience on all platforms.

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