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How To See Utm_Term In Google Analytics

How to See utm_term in Google Analytics

Tracking the performance of your website and the effectiveness of your marketing campaigns is crucial for the growth of your business. Google Analytics is a powerful tool that helps you track website traffic and provides insights into how users interact with your website. One of the ways to track your marketing campaigns is by using UTM parameters. UTM parameters are tags that help you track the source, medium, and campaign name of your website traffic. In this article, we will discuss how to see utm_term in Google Analytics.

UTM parameters consist of five tags: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. The utm_term tag is used to track the specific keywords that drive traffic to your website. It is useful to understand which keywords are driving traffic to your website so that you can optimize your content accordingly. To see the utm_term in Google Analytics, you need to follow these steps:

1. Log in to your Google Analytics account and navigate to the “Acquisition” tab.
2. Click on “Campaigns” and then “All Campaigns.”
3. Scroll down to the table that shows your campaigns and click on the campaign you want to view.
4. In the “Campaign URL Builder” section, you will see the five UTM parameters. The utm_term tag will show the keywords that were used to drive traffic to your website.
5. You can also view the utm_term tag in the “All Traffic” report by going to “Acquisition” > “All Traffic” > “Source/Medium.”

It is important to note that the utm_term tag will only show up if you have used it in your UTM parameters. If you have not used the utm_term tag, it will not show up in your reports. Therefore, it is important to make sure you are using UTM parameters correctly and consistently.

In conclusion, tracking the performance of your marketing campaigns is crucial for the growth of your business. UTM parameters are a powerful tool to help you track the source, medium, and campaign name of your website traffic. The utm_term tag is used to track the specific keywords that drive traffic to your website. To see the utm_term in Google Analytics, you can follow the steps outlined in this article. By understanding which keywords are driving traffic to your website, you can optimize your content accordingly and increase your website’s performance.

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