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How To Track Form Submissions In Google Analytics

How To Track Form Submissions In Google Analytics 4

Tracking form submissions in Google Analytics is an essential component of any successful digital marketing campaign. It enables you to analyze and measure the effectiveness of your campaigns, identify conversion rate, and understand the user behavior on your website. However, the process of tracking form submissions in Google Analytics varies depending on the version of Google Analytics you are using.

If you are using Google Analytics Universal, you can track form submissions automatically by setting up the form goal in the admin panel. To do this, you need to have some knowledge of HTML and how to add custom code to your website. First, you need to create a new goal in the admin panel, select the “Destination” option, and enter the thank you page URL where users are redirected after they submit the form. This will allow Google Analytics to track the submission as a conversion.

On the other hand, if you are using Google Analytics 4, tracking form submissions is much easier and straightforward. Google Analytics 4 has introduced the events feature that allows you to track a wide range of user actions, including form submissions, without the need to set up a goal. To track form submissions in Google Analytics 4, you need to customize the event tags in your website’s code.

To customize the event tags, you can use Google Tag Manager or modify the website code directly. First, you need to decide what type of event you want to track. For example, you can track a form submission when a user clicks the submit button, or when the form is successfully submitted. Once you determine the type of event you want to track, you need to add the event tag to the form element code.

In conclusion, tracking form submissions in Google Analytics is a critical aspect of optimizing your marketing campaigns and understanding your users’ behavior. The process of tracking form submissions varies depending on the version of Google Analytics you are using. If you are using Google Analytics Universal, you need to set up a goal in the admin panel, while Google Analytics 4 has introduced an events feature that allows you to track form submissions easier. Regardless of the version you choose, tracking form submissions is a valuable tool that can help you improve your website’s user experience, increase conversion rates, and ultimately, grow your business.

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