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How To Track Paypal Transaction In Google Analytics

Where Are Transactions In Google Analytics

If you are running an E-commerce website or any website that accepts payments through PayPal, it is essential to track the transactions in Google Analytics. By tracking PayPal transactions, you get valuable insights into customer behavior, which can help you optimize your website for better conversions. However, the process of tracking PayPal transactions in Google Analytics is not straightforward. In this article, we will guide you through the process of how to track PayPal transactions in Google Analytics effectively.

Firstly, it is important to note that Google Analytics does not track transactions made through PayPal directly. This is because PayPal’s platform is separate from your website’s platform, making it difficult for Google Analytics to recognize and track these transactions. To overcome this limitation, we will use PayPal’s IPN (Instant Payment Notification) feature, which sends notifications to your website whenever a payment is made.

To implement PayPal IPN, you need to follow these steps:

1. Log in to your PayPal account and go to the ‘Profile’ section.
2. Click on ‘Instant Payment Notification Preferences’ and then click on ‘Choose IPN Settings.’
3. Copy the URL provided by Google Analytics and paste it in the ‘Notification URL’ field.
4. Check the ‘Receive IPN Messages’ checkbox and click on ‘Save.’

Now that you have enabled IPN, you need to configure Google Analytics to track PayPal transactions. To do this, you need to create a ‘Goal’ in Google Analytics.

Follow these steps to create a Goal for tracking PayPal transactions:

1. Login to your Google Analytics account and select the website you want to track.
2. Click on ‘Admin’ and select ‘Goals’ under the ‘View’ column.
3. Click on ‘+New Goal’ to create a new goal.
4. Select ‘Custom’ and click on ‘Continue.’
5. Give your Goal a name and select the ‘Destination’ type.
6. Enter the URL of your Thank You page in the ‘Destination’ field. This is the page that users are redirected to after making a payment via PayPal.
7. Click on the ‘Value’ checkbox and enter the amount of the transaction.
8. Save your Goal.

After completing these steps, Google Analytics will start tracking your PayPal transactions, and you can view them under the ‘Conversions’ section in your Google Analytics account. Understanding your customer’s behavior is essential for any business, and tracking PayPal transactions in Google Analytics is an effective way to gain insights into this behavior. By following the steps mentioned above, you can track these transactions and make better-informed decisions to optimize your website for better conversions.


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