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How To Track Utm In Google Analytics

How To Set Up Utm Tracking In Google Analytics

If you want to know how to track UTM in Google Analytics, you have come to the right place. UTM (Urchin Tracking Module) codes are specific parameters added to a URL to track the performance of different marketing campaigns. By using UTM codes, you can easily track the source of your traffic, campaign type, and other insights within the Google Analytics platform.

To track UTM in Google Analytics, you need to ensure that you have created and added UTM parameters to your URLs. Once you have added the parameters, you can use Google Analytics to track them. To do so, log in to your Google Analytics account and click on the ‘Acquisition’ tab. From there, click on ‘Campaigns,’ then ‘All Campaigns,’ where you will see an overview of all the campaigns you have created. You can further drill down by selecting a specific campaign and viewing its ‘Source/Medium’ report. This report will highlight the performance of each marketing channel, allowing you to analyze which channels are driving the most traffic, leads, and sales.

If you’re wondering how to set up UTM tracking in Google Analytics, the process is simple. Begin by navigating to the Google Analytics URL Builder and enter the necessary parameters, such as source, medium, campaign, and content. Once you have added the parameters, the tool will generate a unique URL that you can use for your marketing campaigns. Alternatively, you can use a third-party tool like Bitly to create short and trackable links.

In summary, UTM codes are essential for tracking the performance of your marketing campaigns in Google Analytics. By knowing how to track UTM in Google Analytics, you can easily see which campaigns are delivering the best results and make data-driven decisions to optimize your marketing strategies. With the right UTM tracking set up, you can measure your marketing efforts more effectively and improve your return on investment (ROI).


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