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How To Track Video Views In Google Analytics

How To Track Youtube Videos In Google Analytics

If you have embedded videos on your website or uploaded videos to YouTube, tracking their performance is important as it can provide valuable insights into how they are being consumed by your audience. Google Analytics makes this process easy by offering several ways to track video views so that you can measure your video’s success and make informed decisions about how to improve your content.

To track video plays in Google Analytics, you first need to enable tracking on the video player. Google Analytics offers two tracking methods for video plays: event tracking and virtual pageviews. Event tracking involves creating a custom event in Google Analytics, which tracks the specific interaction with the video player, such as play, pause, or stop. Virtual pageviews, on the other hand, treat each video play as a new pageview in Google Analytics, allowing you to track the full path of clicks the user took to get to the video.

To track YouTube videos in Google Analytics, you need to connect your YouTube channel to your Google Analytics account. Once you have done this, navigate to the Admin settings in Google Analytics and select the property where you want to link your YouTube channel. Then, click on the “YouTube Settings” link and follow the prompts to link your account. After this is completed, you can view data on your YouTube videos in the “Behavior” section of Google Analytics, where you can track metrics such as views, average view duration, and engagement.

Tracking video views in Google Analytics can help you gain insight into how your content is performing and how best to optimize it. By using the event tracking or virtual pageviews feature, you can track video plays on your website, while linking your YouTube account to your Google Analytics account allows you to view data on your YouTube videos. With this information, you can make data-driven decisions on how to optimize your content for better engagement and conversions.


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