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How To Verify Google Analytics

How To Verify Google Analytics Tracking Code Is Working

Google Analytics is an essential tool for tracking website traffic and user behavior. However, it’s essential to verify that it’s working correctly to ensure that you’re getting accurate data. To verify Google Analytics, the first step is to ensure that the tracking code is installed correctly.

To do this, go to your website and view the source code. You should find the Google Analytics tracking code on every page of your website. The tracking code will look something like this:
“`

window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments)};
gtag(‘js’, new Date());
gtag(‘config’, ‘GA_MEASUREMENT_ID’);

“`
Next, you can use Google Analytics’ real-time reporting feature to verify that the tracking code is working correctly. Go to the “Real-Time” section in your Google Analytics account and then navigate to the “Overview” tab. You can then check if your website is currently being tracked by Google Analytics.

Another way to verify Google Analytics is working correctly is by setting up goals. Goals allow you to track specific actions that users take on your website, such as filling out a contact form or making a purchase. If you see goal conversions in your reports, it’s a good sign that Google Analytics is tracking user behavior accurately.

In summary, verifying Google Analytics is working correctly involves checking that the tracking code is installed correctly, using the real-time reporting feature, and setting up goals to track specific user actions. By doing so, you can ensure that you’re getting accurate data and make informed decisions about your website’s performance.

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