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How To Write Alt Text For An Image

How to Write Alt Text for an Image

Alt text, short for alternative text, is a description of an image that appears on a website when the image fails to load or when a visually impaired user relies on a screen reader to access the website. Alt text should be written to convey the information and purpose of the image to someone who cannot see it. Therefore, it is important to write clear and concise alt text for each image on your website.

1. Keep it concise and descriptive: Alt text should be brief but descriptive, communicating the content and function of the image in just a few words. The alt text should be able to convey the meaning of the image in a clear and concise way. One way to approach this is to imagine describing the image over the phone to someone who can’t see it.

2. Avoid keyword stuffing: While it is important to include relevant keywords in your alt text, it is equally important to avoid stuffing your alt text with keywords just for the sake of SEO. Alt text is meant to be a description of the image, not a place to stuff in irrelevant keywords. This can lead to negative user experience, and potentially harm your website’s SEO ranking.

3. Be specific: It is essential to write specific alt text that accurately describes the image’s content and purpose. For instance, instead of writing “image.jpg” as the alt text, write “woman riding bicycle on paved road”. The former does not provide any useful information while the latter helps to paint a picture of the image for someone who cannot see it.

In conclusion, writing alt text for an image is essential to enhance web accessibility and improve user experience. It is important to keep it brief, descriptive, and specific while avoiding keyword stuffing for SEO purposes. By following these guidelines, you can ensure that your website is accessible to all users, including those with visual impairments.



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