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How To Write Good Alt Text For Images

How to Write Good Alt Text for Images

Alt text, also known as alternative text, is a description or explanation of an image that appears when the image cannot be displayed. Alt text is a critical component of web accessibility, as it allows visually impaired users to understand the content of an image. Additionally, alt text is essential for search engine optimization, as it enables search engines to understand the context of an image and rank it accordingly. In this article, we will discuss how to write good alt text for images.

1. Be Descriptive and Accurate: When writing alt text, it is essential to be descriptive and accurate. Alt text should provide enough information to convey the content and context of the image. It should describe the image’s important details and convey its meaning. Avoid using the file name or generic phrases such as “image” or “picture.” Instead, provide a concise, accurate, and detailed description of the image.

2. Keep it Short and Simple: Alt text should be short and easy to understand. It should not exceed 125 characters, and the description should be clear, concise, and to the point. Avoid using technical jargon or complicated language. Keep in mind that the primary purpose of alt text is to provide information to visually impaired users, so make it easy for them to understand.

3. Use Relevant Keywords: When writing alt text, it is essential to include relevant keywords related to the image’s content. Keywords help search engines understand the image’s context, which can improve the image’s visibility in search results. However, avoid overusing keywords, as it may lead to keyword stuffing, which can negatively impact your website’s SEO.

In conclusion, writing good alt text for images is essential for web accessibility and SEO. Remember to be descriptive, accurate, and concise when writing alt text. Use relevant keywords, but avoid overusing them. By following these guidelines, you can create alt text that improves your website’s accessibility and searchability.



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