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How To Write Good Alt Text

How to Write Good Alt Text for Images

Alt text is a crucial aspect of web accessibility since it provides information to visually impaired individuals. Properly written alt text can help these users understand the content of an image even when they cannot see it. Moreover, good alt text helps search engines understand the meaning of your images, which can improve your site’s SEO. Here’s how to write good alt text that caters to both humans and search engines.

1. Be Descriptive

The first step to writing good alt text is to be descriptive. Alt text should describe the content of an image in a concise manner. You should provide enough information to help users understand the purpose of the image without being verbose. A good rule of thumb is to limit alt text to 125 characters or less. The shorter and more descriptive the alt text, the better.

2. Use Keywords

Another essential aspect of writing alt text is using keywords. Alt text should include relevant keywords that accurately describe the image’s content. By including keywords in your alt text, you can help search engines understand the context of the image and rank your site higher on search engine results pages. However, you should avoid keyword stuffing, as this can have a negative effect on your SEO.

3. Avoid Repetition

Lastly, it is essential to avoid repetition when writing alt text. If an image is repeated on a page, you should try to write unique alt text for each instance of the image. This helps search engines understand that each image is unique and improves accessibility for users who may be navigating the page using assistive technology.

In conclusion, writing good alt text requires a balance between catering to both search engines and human users. By being descriptive, using relevant keywords, and avoiding repetition, you can write alt text that improves the accessibility of your site and helps it rank higher on search engine results pages.



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