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In Which Order Does Google Analytics Filter Data

How To Find Average Order Value In Google Analytics

In order to understand in which order does Google Analytics filter data, it is important to have a basic understanding of how filters work. Google Analytics filters allow you to modify data in your reports. They can be used to exclude or include specific subsets of data, or to transform data using search and replace techniques.

Filters are applied in a specific order, which is as follows:

1. Predefined filters: These are filters that are automatically applied to your data by Google Analytics. For example, Google Analytics excludes data from known bots and spiders.

2. Custom filters: These are filters that you create yourself using the Filter Manager. Custom filters can be either include filters or exclude filters.

3. Profile filters: These are filters that are applied at the profile level. They can be used to exclude or include specific subsets of data.

It is important to note that filters applied to a profile are permanent and cannot be undone. Therefore, it is recommended that you test new filters on a separate profile before applying them to your main profile.

Now, let’s move on to how to find the average order value in Google Analytics. The average order value is a metric that tells you the average amount of revenue generated by each order. To find this metric:

1. Log in to your Google Analytics account and select the appropriate property and view.

2. Navigate to the E-commerce section under the Conversions tab.

3. Click on the Overview sub-section.

4. Scroll down to the bottom of the page to find the Average Order Value metric.

Alternatively, you can create a custom report to view the average order value along with other metrics that are important to you. In order to create a custom report, navigate to the Customization section in Google Analytics and select Custom Reports. From there, you can add the Average Order Value metric and any other metrics or dimensions that you want to include in your report.

Overall, understanding the order in which Google Analytics filters data is important for ensuring accurate and reliable reporting. Additionally, being able to find important metrics such as the average order value can help you make informed decisions about your e-commerce strategy.


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