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What Alt Text In Instagram

What is Alt Text in Instagram?

Alt text, short for alternative text, is a text description of an image that is used by visually impaired individuals who use screen readers to access social media platforms like Instagram. It is also commonly used by individuals with slow internet connections or those whose devices don’t load images automatically. Alt text helps these users better understand what the image is all about.

Instagram introduced the alt text feature in 2018 to make the platform more accessible and inclusive for people with disabilities. Although it is optional to include alt text in your Instagram posts, it is highly recommended to do so. Alt text helps improve the SEO of your Instagram account, making it easier for people to discover your content.

How to Add Alt Text to an Instagram Post?

Adding alt text to your Instagram post is a straightforward process. Here are the steps to follow:

1. Open the Instagram app and create a new post by uploading an image
2. On the “New Post” screen, select “Advanced Settings” located at the bottom of the screen
3. Scroll down to the “Accessibility” section and select “Write Alt Text”
4. Type in a brief description of the image that you are posting. Be concise and descriptive, but try to keep your description under 125 characters
5. Tap “Done” to save your alt text and complete the post.

It’s important to note that alt text should describe the image accurately and be as detailed as possible. Avoid using phrases like “image of” or “photo of” as they add little value to your description. Instead, describe the contents of the image and provide context where possible.

In conclusion, adding alt text to your Instagram posts is a simple but important way to make your content more inclusive and accessible to everyone. By taking a few extra seconds to describe your images, you can help people with disabilities better understand what your post is all about and improve the overall user experience on the platform.

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