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What Are Impressions In Google Search Console

What Is Impressions In Google Search Console

Impressions in Google Search Console refer to the number of times your website or webpage appears in search results when users search for specific keywords or phrases. These metrics provide you with insights into how often your website is being shown to users in search results, even if they don’t click through to your page.

Impressions can be seen as a valuable metric because they represent the potential reach of your website in search results. Although they don’t directly measure website performance or user behavior, impressions provide a useful indication of the visibility of your website in search results. By monitoring impressions over time, you can track the impact of changes to your website or SEO strategy on visibility in search results.

It’s also important to note that impressions on Google Search Console are different from clicks. Clicks refer to the number of times users clicked through to your website from search results. Although impressions and clicks are both important metrics for optimizing your website’s search presence, they measure different aspects of your website’s performance. By analyzing both impressions and clicks in Google Search Console, you can gain a more comprehensive understanding of your website’s search performance and identify opportunities for improvement.

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