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What Data Does Google Analytics Prohibit Collecting

Does Google Analytics Collect Personal Data

Google Analytics is a powerful tool for businesses and website owners to track and analyze website traffic and user behavior. However, Google Analytics has strict policies on what data can and cannot be collected. As a website owner or data analyst, it is essential to be aware of the data that Google Analytics prohibits collecting to comply with their policies and prevent any legal issues.

Google Analytics prohibits collecting personal information such as names, addresses, social security numbers, and credit card information. This information is considered sensitive, and collecting it violates Google’s privacy policies. Google Analytics also prohibits the collection of any data that can identify a user, such as IP addresses. However, Google Analytics provides the option to anonymize IP addresses, which allows website owners to collect data without identifying individual users.

Google Analytics also prohibits collecting any data that violates Google’s advertising policies. This includes data related to interest-based advertising, such as age, gender, and interests. Google Analytics also prohibits the collection of data related to sensitive topics such as health, race, and political affiliation. This data can be used to discriminate against individuals, and collecting it violates Google’s privacy and advertising policies.

In conclusion, Google Analytics does not collect personal data and prohibits the collection of any data that can identify a user or violate their privacy policies. As a website owner or data analyst, it is crucial to be aware of these policies to comply with Google’s terms of service and protect your users’ privacy. By following these policies, you can ensure that your website is safe and accessible for all users.

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