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What Do Google Analytics Do


Google Analytics is a powerful tool that provides comprehensive insights into the behavior of your website visitors. It is a free web analytics service offered by Google that helps you track and analyze your website’s traffic and performance. By using Google Analytics, you can find out where your visitors are coming from, how they are interacting with your site, which pages are the most popular and how to improve your website to meet your business goals.

What Do Google Analytics Do?

Google Analytics provides you with a wealth of data about your website visitors. Some of the key metrics that you can track with Google Analytics include:

– Visitors: This metric tells you how many people are visiting your website. You can see how many unique visitors you are getting, as well as how many times those visitors are coming back to your site.

– Traffic sources: Google Analytics allows you to see where your traffic is coming from. You can find out which search engines people are using to find your site, as well as which websites are linking to your site.

– User behavior: You can use Google Analytics to track how visitors are interacting with your website. You can find out which pages are the most popular, how long visitors are spending on your site, and which pages visitors are leaving from.

– Conversions: Google Analytics allows you to track how many visitors are taking a desired action on your site, such as making a purchase or filling out a contact form.

Overall, Google Analytics is an incredibly powerful tool that can help you optimize your website for maximum performance. By tracking key metrics and analyzing user behavior, you can make informed decisions about how to improve your website and increase conversions.


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