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What Does Utm Stand For Google Analytics

Where To Find Utm In Google Analytics

If you’re familiar with Google Analytics, you’ve likely heard the term “UTM” thrown around before. But what does UTM stand for in Google Analytics? UTM stands for “Urchin Tracking Module,” which was the predecessor to Google Analytics. Essentially, a UTM code is a string of parameters added to the end of a URL that helps track where traffic to that URL is coming from.

So, what does a UTM code look like, and where can you find it in Google Analytics? A UTM code consists of 5 parameters – utm_source, utm_medium, utm_campaign, utm_term, and utm_content – each of which helps to identify different aspects of the traffic source. You can find UTM data in Google Analytics under the “Acquisition” tab, then by clicking on “Campaigns” and “All Campaigns.”

UTM codes are incredibly useful for tracking the effectiveness of different marketing campaigns, as they allow you to see where your traffic is coming from and how it’s behaving. By adding UTM codes to your URLs, you can easily identify which channels are driving the most traffic to your site, which campaigns are leading to the most conversions, and even which specific ads or pieces of content are resonating with your audience. Overall, UTM codes are a powerful tool for any marketer looking to optimize their digital strategy.



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