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What Information Does Google Analytics Collect

What Information Does Google Analytics Collect

Google Analytics is a powerful tool that provides website owners with valuable insights about their users. It helps in tracking and analyzing the user behavior on the website. But what information does Google Analytics collect? Well, it collects a wide range of data such as the number of visitors, their location, the time they spent on the website, the pages they viewed, and the device they used to access the website.

Apart from this, Google Analytics also collects demographic data such as age, gender, interests, and language. It tracks which website or search engine referred the visitors to the website, and which keywords they used to access it. This data is then presented to the website owners in the form of reports, dashboards, and graphs.

Google Analytics also provides real-time data which allows website owners to monitor the current activity on their website. This feature helps them to track how many people are currently visiting their website, which pages they are currently viewing, and which keywords they are currently using to access the website.

Overall, Google Analytics is a valuable tool to measure the success of a website. It provides a wealth of information about the user behavior on the website, which can be used to optimize the website for better user experience and increased business growth.



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