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What Is Alt Text In Seo

What is Alt Text in SEO?

Alternative text or alt text is an HTML attribute that is used to describe the purpose of an image on a webpage. When you insert an image on your webpage, it is important to provide alt text for it. Alt text helps search engines understand the content of your webpage, and it also helps people who are visually impaired or have slow internet connections to understand what the image represents.

Alt text is an important part of SEO because it helps search engines understand the content of your webpage. When search engines crawl your website, they look at the text on your webpage, including the alt text for images. This helps them understand what your webpage is about and how it relates to the keywords that people are searching for. Alt text also helps your website rank higher in image search results. If your image has relevant alt text, it is more likely to appear in image search results.

How to Write Effective Alt Text

When writing alt text, it is important to be descriptive and concise. You should describe the content of the image and use relevant keywords. However, don’t stuff your alt text with too many keywords as this can be seen as spammy by search engines. You should also avoid using generic phrases like “image” or “picture”. Instead, use descriptive language that accurately reflects the content of the image.

In conclusion, alt text is an important part of SEO that can help your website rank higher in search results. By providing accurate and descriptive alt text, you can help search engines understand the content of your webpage and improve the user experience for people who are visually impaired. Remember to use relevant keywords in your alt text, but don’t overdo it. Being descriptive and concise is key to writing effective alt text.

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