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What Is Alt Text In Word


Alt text or alternative text is a short and concise description of an image that provides context and information for users with visual impairments or who have turned off images on their browser. Alt text in Word documents is an essential accessibility feature that ensures your content is inclusive, and all users can access and understand the information you provide.

How to add alt text in Word:

Adding alt text in Word is a straightforward process. Follow these steps:

1. Select the image you want to add alt text to.
2. Right-click the image and select “Format Picture.”
3. In the “Format Picture” pane, select the “Alt Text” tab.
4. In the “Alt Text” section, add your concise and descriptive alt text in the “Description” field.
5. If you have an associated URL, such as a hyperlink, add it to the “Associated URL” field.
6. Click “Close” to save your changes.

It’s important to note that the alt text you add to an image should be brief and descriptive of the image’s content. Avoid using generic descriptions, such as “picture” or “graphic,” but instead, provide specific details that enhance the user’s understanding of the image.

Why is alt text important in Word documents?

Alt text in Word documents plays a vital role in making your content inclusive and accessible. It ensures that users with visual impairments, who may use screen readers or other assistive technology, can understand the content of images you include, which they otherwise wouldn’t be able to access without alt text. Alt text also helps in improving the search engine optimization (SEO) of your Word document, as search engines like Google can crawl and index the content of alt text.

In conclusion, adding alt text to images in Word documents is a simple yet crucial step in creating accessible content that ensures all users can access and understand your information. When you add descriptive and concise alt text, you’re providing context and information, and making your content more inclusive and accessible to all.



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