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What Is Alt Text WordPress

What is Alt Text in WordPress?

Alt text, or alternative text, is the textual description of an image that is used by screen readers or search engine crawlers. It is also displayed in place of an image when there is an issue with loading the image on a webpage. In WordPress, alt text is an attribute that can be added to images using the media library when uploading or editing an image. The alt text is not visible to website visitors but is crucial for accessibility and SEO purposes.

Importance of Alt Text for Accessibility

Alt text is essential for individuals who rely on screen readers to navigate the web. Screen readers are software programs that read aloud the content of a webpage, including images, to users with visual impairments. Without alt text, screen reader users would not have access to the content of images, making the website less accessible. Alt text also helps users with slow internet connections or those who have disabled images to understand what an image represents.

Importance of Alt Text for SEO

Alt text is also important for search engine optimization (SEO). Search engine crawlers cannot see images, so they rely on alt text to understand what an image is about. Including relevant keywords in your alt text can improve your website’s visibility in search engine results pages (SERPs). However, it is important to avoid keyword stuffing and only include descriptive, relevant and accurate alt text.


In conclusion, alt text is a crucial attribute for images in WordPress. It is important for accessibility, ensuring that individuals with visual impairments can understand the content of images. Alt text is also crucial for SEO purposes, helping search engines understand what an image is about and improving visibility in SERPs. It is important to take the time to add descriptive and relevant alt text to all images on your WordPress website.


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